THE EFFECTIVE PUBLIC INFORMATION OFFICER'S ACADEMY

This three-day workshop is designed for Public Information Officers, Sheriffs, Police Chiefs, Fire Chiefs, Battalion Commanders or members of Command Teams in Law Enforcement, Fire and EMS agencies at the municipal, county and state levels.

Course Topics Include

• Fundamentals of Professional Marketing and Community Relations
• Changing The Internal Culture Of Law Enforcement Agencies To Be Market-Driven
• Steps To Take To Enhance The Public Image Of Your Agency
• How To Deal With Local And Regional Media
• How To Effectively Conduct Market Research
• How To Write An Effective Marketing & Community Relations Plan For Your Agency
• Integrating Your Marketing Plan With The Agency’s Budget
• Setting Up A Citizen’s Academy
• How To Set Up An Advisory Group—While Avoiding “Oversight Committees”
• Developing An Agency Newsletter